The effect of online privacy policy on consumer privacy concern and trust.
Kuang-Wen WuShaio Yan HuangDavid C. YenIrina PopovaPublished in: Comput. Hum. Behav. (2012)
Keyphrases
- privacy concerns
- behavioral intention
- privacy policies
- online search
- personal information
- negative effects
- privacy preserving
- information security
- data privacy
- perceived usefulness
- private information
- distributed data
- personal data
- online environment
- fine grained
- information disclosure
- social network sites
- consumer trust
- mobile services
- attitudes toward
- trust model
- access control
- independent variables
- privacy protection
- third party
- data mining techniques
- e government
- databases