The more interactivity the better? Investigating interactivity, task complexity, and product knowledge in online purchase decisions.
Fengchun TangPublished in: Inf. Technol. Manag. (2020)
Keyphrases
- rich media
- domain knowledge
- e learning
- knowledge management
- knowledge representation
- knowledge acquisition
- decision problems
- active participation
- knowledge base
- real time
- online learning
- artificial intelligence
- knowledge discovery
- knowledge extraction
- data mining
- learning process
- information systems
- higher level
- knowledge sharing
- life cycle
- knowledge transfer