Local Festival Marketing and Application Plan for Agricultural Products by Utilizing Big Data from Online Shopping Mall.
Ji-hye KimSang-woo ChoDa-jeong ParkKyung-hee LeeChi-Hwan ChoiWan-Sup ChoPublished in: BigDAS (2015)
Keyphrases
- big data
- social media
- shopping mall
- predictive modeling
- cloud computing
- data analysis
- knowledge discovery
- data warehousing
- business intelligence
- data driven decision making
- big data analytics
- data processing
- data management
- management system
- decision making
- data integration
- decision support system
- unstructured data
- massive data
- database