Click-Through Rate Prediction Combining Mutual Information Feature Weighting and Feature Interaction.
Xiaowei WangHongbin DongShuang HanPublished in: IEEE Access (2020)
Keyphrases
- feature weighting
- mutual information
- feature weights
- feature selection
- multiple features
- text categorization
- similarity measure
- click through rate
- feature set
- user behavior
- text classification
- user interaction
- tf idf
- combining multiple
- feature vectors
- supervised learning
- wordnet
- knn
- pairwise
- feature space
- search advertising
- information retrieval