Growing Two-Sided Networks by Advertising the User Base: A Field Experiment.
Catherine TuckerJuanjuan ZhangPublished in: Mark. Sci. (2010)
Keyphrases
- targeted advertising
- social networks
- online advertising
- user interface
- network analysis
- user interaction
- end users
- relevance feedback
- user experience
- user requirements
- complex networks
- usability studies
- display advertising
- small world
- network design
- query formulation
- user feedback
- data sets
- network structure
- user queries
- user preferences
- collaborative filtering
- data mining