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Drawing Attention on (Visually) Competitive Online Shopping Platforms - An Eye-Tracking Study Analysing the Effects of Visual Cues on the Amazon Marketplace.
Alper Beser
Julian Sengewald
Richard Lackes
Published in:
BIR (2022)
Keyphrases
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visual cues
online shopping
individual differences
low level
visual information
customer satisfaction
personal information
multiple visual cues
service quality
consumer behavior
multimedia
website
high level
similarity measure
shopping behavior