Marketing institutional journal subscriptions to academic libraries.
Tony KiddPublished in: Learn. Publ. (1999)
Keyphrases
- data mining
- digital libraries
- special issue
- website
- higher education
- long term
- decision making
- digital collections
- predictive modeling
- consumer behavior
- customer relationship management
- internal and external
- database marketing
- direct marketing
- publish subscribe systems
- content based publish subscribe
- marketing strategies
- customer behavior
- social media
- short and long term
- academic community
- neural network
- marketing campaigns