Motivations and Results for CRM Adoption in Large Companies in Portugal.
Maria Manuela Cruz-CunhaJoão VarajãoDaniela SantanaPublished in: Inf. Resour. Manag. J. (2013)
Keyphrases
- marketing strategies
- external factors
- customer relationship management
- small and medium sized enterprises
- small businesses
- competitive market
- information technology
- competitive advantage
- lecture notes in artificial intelligence
- software industry
- information systems
- proceedings of the th international conference
- image analysis and recognition
- e government
- technology adoption
- high tech
- widespread adoption
- government organizations
- social media
- website
- market share
- electronic government
- neural network
- mobile technologies
- business applications
- data mining applications
- electronic commerce