Cross-cultural gender differences in the adoption and usage of social media platforms - An exploratory study of Last.FM.
Johannes PutzkeKai FischbachDetlef SchoderPeter A. GloorPublished in: Comput. Networks (2014)
Keyphrases
- cross cultural
- gender differences
- social media platforms
- business organizations
- social media
- attitudes toward
- computer usage
- job satisfaction
- information technology
- statistically significant
- perceived usefulness
- male and female
- cultural differences
- e government
- university students
- user experience
- software engineering
- social networks