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Implementation of a customer satisfaction program: a case study.

Te-King ChienChin-Ho SuChao-Ton Su
Published in: Ind. Manag. Data Syst. (2002)
Keyphrases
  • customer satisfaction
  • service quality
  • customer service
  • case study
  • marketing strategies
  • online shopping
  • search engine
  • customer reviews
  • database
  • product design
  • high level programming