Exploring the Relationship Among Experience Marketing, Customer Loyalty on Purchase Intention - A Case Study of Banking Sector.
Venkateswarlu NalluriLong-Sheng ChenPublished in: IEEM (2022)
Keyphrases
- customer loyalty
- service quality
- online shopping
- customer satisfaction
- electronic word of mouth
- marketing strategies
- commercial banks
- potential customers
- purchase intention
- data mining
- website
- customer relationship management
- case study
- decision making
- databases
- social media
- risk management
- web services
- business decisions