When marketing meets usability: the consumer behavior in heuristic evaluation for web.
Maria Julia BeniniLeandro L. BatistaMarcelo Knörich ZuffoPublished in: CLIHC (2005)
Keyphrases
- consumer behavior
- heuristic evaluation
- usability evaluation
- usability problems
- website
- usability testing
- online shopping
- cognitive style
- marketing strategies
- purchasing behavior
- user experience
- web pages
- web mining
- south african
- web documents
- end users
- learning styles
- information sources
- online consumer
- higher education