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Adversarial Filtering Modeling on Long-term User Behavior Sequences for Click-Through Rate Prediction.
Xiaochen Li
Rui Zhong
Jian Liang
Xialong Liu
Yu Zhang
Published in:
CoRR (2022)
Keyphrases
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user behavior
click through rate
click models
user interaction
behavioral targeting
user preferences
online advertising
user experience
implicit feedback
search advertising
user behavior patterns
user clicks
contextual information
web search
end users
recommender systems
website
search engine