Ad impression forecasting for sponsored search.
Abhirup NathShibnath MukherjeePrateek JainNavin GoyalSrivatsan LaxmanPublished in: WWW (2013)
Keyphrases
- sponsored search
- click prediction
- search engine
- online advertising
- click through rate
- user experience
- web search
- computational advertising
- click models
- search behavior
- contextual advertising
- sponsored search auctions
- display advertising
- search advertising
- information retrieval systems
- expert systems
- information retrieval