Impact of eWOM and risk-taking in gender on purchase intentions: evidence from Chinese social media.
Muhammad SohaibPeng HuiUmair AkramPublished in: Int. J. Inf. Syst. Chang. Manag. (2018)
Keyphrases
- social media
- gender differences
- decision making
- social context
- user generated content
- electronic commerce
- social networks
- online social networks
- social networking
- interaction effects
- risk management
- historical information
- individual differences
- decision process
- influencing factors
- mental states
- sina weibo
- word segmentation
- risk assessment
- belief functions
- attitudes toward
- decision makers
- website