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Impact of eWOM and risk-taking in gender on purchase intentions: evidence from Chinese social media.
Muhammad Sohaib
Peng Hui
Umair Akram
Published in:
Int. J. Inf. Syst. Chang. Manag. (2018)
Keyphrases
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social media
gender differences
decision making
social context
user generated content
electronic commerce
social networks
online social networks
social networking
interaction effects
risk management
historical information
individual differences
decision process
influencing factors
mental states
sina weibo
word segmentation
risk assessment
belief functions
attitudes toward
decision makers
website