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Max-Intensity: Detecting Competitive Advertiser Communities in Sponsored Search Market.
Wenchao Yu
Ariyam Das
Justin Wood
Wei Wang
Carlo Zaniolo
Ping Luo
Published in:
ICDM (2015)
Keyphrases
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sponsored search
competitive market
sponsored search auctions
search engine
online advertising
display advertising
click prediction
budget constraints
online markets
click through rate
search advertising
search behavior
click models
user experience
sponsored search advertising
social networks
user clicks
end users