Do Organic Results Help or Hurt Sponsored Search Performance?

Ashish Agarwal Kartik Hosanagar Michael D. Smith

Published in: Inf. Syst. Res. (2015)

Keyphrases

sponsored search
click prediction
search engine
online advertising
click through rate
computational advertising
web search
user experience
click models
user clicks
probabilistic model
information retrieval systems
search behavior
additional features
online markets
sponsored search auctions