User and Firm Generated Content on Online Social Media: A Review and Research Directions.
Abhinita DaiyaSubhadip RoyPublished in: Int. J. Online Mark. (2016)
Keyphrases
- online social media
- dynamically generated
- user generated content
- user experience
- social media
- online social networks
- end users
- user interaction
- targeted advertising
- user interface
- multimedia
- relevant content
- multiple users
- user interests
- user preferences
- user profiles
- recommender systems
- content providers
- user activity
- collaborative filtering
- user satisfaction
- digital content
- generation process
- web documents
- personalized services
- semantic tags
- metadata