An Efficient, Privacy-Preserving, and Verifiable Online Auction Mechanism for Ad Exchanges.
Minping ZhouChaoyue NiuZhenzhe ZhengFan WuGuihai ChenPublished in: GLOBECOM (2015)
Keyphrases
- privacy preserving
- privacy preserving data mining
- auction mechanisms
- vertically partitioned data
- group buying
- privacy preservation
- multi party
- sensitive information
- private information
- privacy protection
- display advertising
- data privacy
- privacy preserving association rule mining
- preserving privacy
- differential privacy
- privacy issues
- multi attribute
- data perturbation
- privacy sensitive
- cooperative
- secure multiparty computation
- data mining
- private data
- online advertising
- autonomous agents
- database systems
- decision trees