The effect of perceived usefulness of recommender systems and information sources on purchase intention.
Daniel MicanDan-Andrei Sitar-TautPublished in: Kybernetes (2024)
Keyphrases
- information sources
- perceived usefulness
- recommender systems
- factors affecting
- questionnaire survey
- purchase intention
- factors that affect
- attitudes toward
- computer self efficacy
- subjective norm
- online shopping
- heterogeneous information sources
- collaborative filtering
- perceived risk
- user satisfaction
- product quality
- data sources
- structural equation modeling
- behavioral intention
- university students
- data sets
- online stores
- user behavior