Learning to rank audience for behavioral targeting in display ads.
Jian TangNing LiuJun YanYelong ShenShaodan GuoBin GaoShuicheng YanMing ZhangPublished in: CIKM (2011)
Keyphrases
- behavioral targeting
- learning to rank
- online advertising
- user behavior
- ranking functions
- loss function
- evaluation measures
- information retrieval
- document retrieval
- display advertising
- ranking svm
- collaborative filtering
- relevance judgments
- retrieval systems
- user feedback
- test collection
- learning to rank algorithms
- supervised learning
- evaluation metrics
- web search