Applying niche and gratification theory approach to examine the users' indulgence towards over-the-top platforms and conventional TV.
Garima SahuLoveleen GaurGurmeet SinghPublished in: Telematics Informatics (2021)
Keyphrases
- user interface
- end users
- rapid growth
- user model
- theoretical framework
- user interaction
- user requirements
- user satisfaction
- recommender systems
- collaborative filtering
- information sources
- theoretical basis
- query formulation
- user interests
- user generated content
- novice users
- internet users
- user studies
- information dissemination
- online services
- databases
- web content
- user behavior
- user preferences
- user profiles
- information retrieval systems
- digital libraries
- case study
- search engine
- genetic algorithm
- neural network