Creating Customer Loyalty in MUJI to Boost Customer Satisfaction with Service Quality - Take Switching Cost as the Moderator.
Kai-Fu YangHao-Wei YangHan-Ni HoTing-Wei LiaoPublished in: ICEBT (2021)
Keyphrases
- customer satisfaction
- service quality
- customer loyalty
- user satisfaction
- online shopping
- service providers
- electronic commerce
- competitive advantage
- quality of service
- marketing strategies
- information quality
- information systems
- call center
- customer support
- user interface
- database
- information technology
- perceived usefulness
- internet banking
- databases