A process model for customer relational assets creation: A case study of online securities trading platform.
Tzu-Chuan ChouAn-Sheng LeePublished in: Inf. Manag. Comput. Secur. (2009)
Keyphrases
- process model
- financial markets
- process mining
- business processes
- electronic commerce
- business process
- trading strategies
- petri net
- stock market
- software process
- trading systems
- case study
- control flow
- formal models
- data model
- event logs
- customer satisfaction
- test bed
- portfolio selection
- stock price
- pattern mining
- data mining
- investment strategies
- reputation mechanisms
- workflow technology
- business process models