Optimal decisions for sellers considering valuation bias and strategic consumer reactions.
Yugang YuJie LiuXiaoya HanCan ChenPublished in: Eur. J. Oper. Res. (2017)
Keyphrases
- optimal decisions
- decision making
- real option
- electronic commerce
- comparison shopping
- globally optimal
- electronic marketplaces
- online consumer
- decision theory
- market participants
- preference elicitation
- decision makers
- online auctions
- online shopping
- objective function
- multi criteria
- software agents
- auction mechanisms
- online stores
- consumer behavior
- social media
- data mining