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Will B2C e-commerce developed in one cultural environment be suitable for another culture: a cross-cultural study between amazon.co.uk (UK) and dangdang.com (China).

Qi-Ying SuCarl Adams
Published in: ICEC (2005)
Keyphrases
  • cross cultural
  • hong kong
  • cultural differences
  • language proficiency
  • real time
  • virtual teams
  • statistical analysis
  • empirical studies
  • virtual world