Conceptualizing How Usability of Mobile Services Affects Business Performance.
Maiju MarkovaAnne AulaPublished in: ICMB (2007)
Keyphrases
- mobile services
- business opportunities
- user experience
- user acceptance
- telecommunications industry
- mobile devices
- mobile users
- business processes
- mobile web
- business intelligence
- information services
- mobile applications
- cloud services
- mobile technologies
- business process
- electronic commerce
- business models
- data mining
- decision making
- end users
- user behavior
- user satisfaction
- learning algorithm
- service oriented architecture
- user interface
- service providers
- user interaction
- object oriented