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Channel integration quality, perceived fluency and omnichannel service usage: The moderating roles of internal and external usage experience.

Xiao-Liang ShenYangjun LiYongqiang SunNan Wang
Published in: Decis. Support Syst. (2018)
Keyphrases
  • internal and external
  • high quality
  • service quality
  • usage patterns
  • service providers
  • data integration
  • multi channel
  • web services
  • management system
  • quality assessment