Research on influencing factors of information diffusion in online social networks under different themes.
Ling ZhangDe LiRobert J. BoncellaPublished in: Electron. Libr. (2021)
Keyphrases
- online social networks
- information diffusion
- influencing factors
- social networks
- network structure
- social media
- online communities
- diffusion models
- diffusion model
- viral marketing
- social network analysis
- social networking
- social relationships
- link prediction
- network analysis
- information flow
- puts forward
- social relations
- social ties
- diffusion process
- social networking sites
- online social
- influence maximization
- user behavior
- communication networks