Inferring Social Relationships across Social Networks for Viral Marketing.
Tsung-Hao HsuMeng-Fen ChiangWen-Chih PengPublished in: TAAI (2012)
Keyphrases
- social relationships
- viral marketing
- social networks
- influence maximization
- online social networks
- social network analysis
- factor graph model
- social influence
- social interaction
- social relations
- influence propagation
- social context
- social network services
- information diffusion
- social activities
- link prediction
- diffusion models
- network structure
- social media
- social networking
- small world
- community detection
- online social
- social networking sites
- user interests
- social network data
- complex networks
- social networking services