Inferring Social Relationships across Social Networks for Viral Marketing.

Tsung-Hao Hsu Meng-Fen Chiang Wen-Chih Peng

Published in: TAAI (2012)

Keyphrases

social relationships
viral marketing
social networks
influence maximization
online social networks
social network analysis
factor graph model

social influence
social interaction
social relations
influence propagation
social context
social network services
information diffusion

social activities
link prediction
diffusion models
network structure
social media
social networking
small world

community detection
online social
social networking sites
user interests
social network data
complex networks
social networking services