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The influence of social network communication on the buying behavior of Cameroonian consumers on social e-commerce platforms.

Jean Robert Kala Kamdjoug
Published in: J. Enterp. Inf. Manag. (2023)
Keyphrases
  • personality traits
  • social interaction
  • social networks
  • social media
  • social influence
  • social behavior
  • network communication
  • databases
  • database systems
  • distributed databases
  • online stores
  • social factors