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The Impact of Product Type and Perceived Characteristics of the Web on Multifaceted Online Shopping Behavior.
Hyeun-Suk Rhee
Frederick J. Riggins
Cheong-Tag Kim
Published in:
J. Organ. Comput. Electron. Commer. (2009)
Keyphrases
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shopping behavior
online shopping
product quality
theory of planned behavior
satisfaction degree
university students
user satisfaction
process control
response time
conceptual design
positive effects