Seed investment bounds for viral marketing under generalized diffusion.

Arash Ghayoori Rakesh Nagi

Published in: ASONAM (2019)

Keyphrases

viral marketing
information diffusion
diffusion models
influence maximization
social networks
online social networks
diffusion model
diffusion process
lower bound
social media
worst case
upper bound
decision making
anisotropic diffusion
network structure
social relationships
community detection