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Strategic price bundling for online retail platforms considering consumer behavior of valuation discount.
Ting Chen
Xiaolong Guo
Feng Yang
Lin Tian
Published in:
J. Oper. Res. Soc. (2023)
Keyphrases
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collaborative filtering
consumer behavior
online consumer
online shopping
real option
case study
online learning
decision making
marketing strategies
supply chain
real time
information retrieval
information systems
response time
decision support system
purchasing behavior