The Effects of Value Creation Practices on Online Brand Community Participation and Customer Relationship Performance.
Yuting ChenXin XuEric NgaiPublished in: PACIS (2018)
Keyphrases
- online communities
- online learning communities
- virtual communities
- open source software development
- online learning
- social networks
- customer service
- case study
- knowledge creation
- social capital
- cognitive style
- situated learning
- online social
- open source software
- social support
- content analysis
- customer satisfaction
- computer science education
- discussion board
- social practices