Customer behavior of online group buying: an investigation using the transaction cost economics theory perspective.
Mohammad Alamgir HossainShahriar AkterShams RahmanPublished in: Electron. Mark. (2022)
Keyphrases
- group buying
- customer behavior
- transaction cost economics
- electronic commerce
- transaction costs
- customer service
- business models
- test bed
- historical data
- behavior patterns
- databases
- theoretical framework
- transactional data
- case study
- customer data
- electronic markets
- auction mechanisms
- information extraction
- decision making