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Assessing the Impact of Ad Characteristics on Consumer Behavior and Electrodermal Activity.

Yigit TopogluJan WatsonJintao ZhangHongjun YeRajneesh SuriHasan Ayaz
Published in: AHFE (1) (2021)
Keyphrases
  • consumer behavior
  • online shopping
  • marketing strategies
  • data mining
  • information systems
  • customer satisfaction
  • purchasing behavior