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The state of CRM adoption by the financial services in the UK: an empirical investigation.

Bill KarakostasDimitris KardarasEleutherios Papathanassiou
Published in: Inf. Manag. (2005)
Keyphrases
  • financial services
  • banking services
  • competitive advantage
  • customer relationship management
  • artificial intelligence
  • information systems
  • decision support system
  • hong kong