The Effects of Product Stimuli and Social Stimuli on Online Impulse Buying in Live Streams.
Hsiu-Hua ChengPublished in: ICMECG (2020)
Keyphrases
- real time
- social networks
- social awareness
- online learning
- brain activity
- online communities
- cross cultural
- social networking sites
- website
- data streams
- communication tools
- streaming data
- virtual communities
- social context
- knowledge sharing
- social interaction
- online learning communities
- visual stimuli
- pupil size
- social media