Retail Marketing Strategies and Brand Management: A Global Retail Industry Perspective.
Kijpokin KasemsapPublished in: Int. J. Soc. Organ. Dyn. IT (2016)
Keyphrases
- marketing strategies
- rfid technology
- point of sale
- supply chain
- information systems
- management system
- customer relationship management
- case study
- decision making
- direct marketing
- real world
- online marketing
- customer behavior
- product development
- knowledge management
- data management
- knowledge discovery
- clustering algorithm
- information retrieval
- machine learning