Virtual Experiential Marketing on Online Customer Intentions and Loyalty.
Jashen ChenRussell K. H. ChingMargaret Meiling LuoChu-Chi LiuPublished in: HICSS (2008)
Keyphrases
- potential customers
- customer relationship management
- customer loyalty
- marketing strategies
- customer satisfaction
- customer behavior
- website
- data mining
- service quality
- virtual environment
- direct marketing
- customer retention
- ultimate goal
- online learning
- competitive advantage
- real time
- decision making
- customer base
- database marketing
- customer service
- electronic commerce
- customer data
- customer support
- website design
- business decisions
- marketing campaigns
- conceptual framework
- augmented reality
- virtual world
- web pages
- call center
- data mining technology
- online game