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Literature Review and an Analysis of the State of the Market of Anything Relationship Management (xRM) - xRM as an Extension of Customer Relationship Management.

Jonathan P. KnoblauchRebecca Bulander
Published in: ICE-B (2014)
Keyphrases
  • relationship management
  • literature review
  • customer relationship management
  • information systems
  • data mining
  • databases
  • case study
  • preprocessing
  • decision support