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Which people are loyal followers of influencers? An exploratory study.
J. A. Sánchez-Torres
Juan Sebastían Roldan-Gallego
Francisco-Javier Arroyo-Cañada
Ana María Argila-Irurita
Published in:
Int. J. Inf. Commun. Technol. (2024)
Keyphrases
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social capital
twitter users
social networks
social media
social influence
viral marketing
topic specific
influence propagation
literature review
customer relationship management
data mining
image processing
artificial neural networks
online social networks
social behavior