Consumer responses to promoted tweets sent by brands and political parties.

Sophie C. Boerman Sanne Kruikemeier

Published in: Comput. Hum. Behav. (2016)

Keyphrases

social media
brand image
privacy preserving
news media
short text
social networking
user generated content
search engine
social networks
e government
electronic commerce
purchase behavior
news articles
driving forces
short texts
social media data
micro blogging
data sets
named entities
co occurrence
neural network