• search
    search
  • reviewers
    reviewers
  • feeds
    feeds
  • assignments
    assignments
  • settings
  • logout

Fostering consumer engagement with marketer-generated content: the role of content-generating devices and content features.

Qiang YangHongxiu LiYanqing LinYushi JiangJiale Huo
Published in: Internet Res. (2022)
Keyphrases
  • content features
  • generation process
  • multimedia
  • metadata
  • video classification
  • web pages
  • feature extraction
  • mobile devices
  • multi modal
  • multimedia content
  • page content