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More Than Numbers: Effects of Social Media Virality Metrics on Intention to Help Unknown Others in the Context of Bone Marrow Donation.
Roselyn J. Lee-Won
Melissa M. Abo
Kilhoe Na
Tiffany N. White
Published in:
Cyberpsychology Behav. Soc. Netw. (2016)
Keyphrases
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social media
bone marrow
user intention
data sets
contextual information
context aware
real time
data mining
social networking
context sensitive
stem cell
knowledge base
data analysis
evaluation metrics
social context
theoretical and practical implications