Using Multi-attribute Utility Theory to Rank and Select Co-branding Partners.
Wei-Lun ChangPublished in: ISDA (1) (2008)
Keyphrases
- multi attribute
- utility theory
- utility function
- attribute values
- multi criteria
- decision analysis
- cooperative
- multiple criteria
- cumulative prospect theory
- soft constraints
- preference relations
- multi dimensional
- bayesian networks
- similarity measure
- data mining
- sensitivity analysis
- decision theory
- probability distribution
- group decision making
- multi criteria decision making
- artificial intelligence