Whether service innovativeness has additive effects on mobile banking business from switching costs perspective.
Tseng-Lung HuangFeng Hsu LiuPublished in: Int. J. Mob. Commun. (2015)
Keyphrases
- online services
- switching costs
- telecommunications industry
- network effects
- technology adoption
- demographic characteristics
- service delivery
- individual level
- service providers
- rapid growth
- internet access
- prior studies
- software vendors
- web services
- electronic markets
- customer service
- information systems
- mobile devices
- decision making
- mobile technologies
- business processes
- mobile phone
- internet users
- factors that influence
- business models
- social interaction
- search engine
- government services
- smart phones
- service quality
- m learning
- mobile applications