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Digital Marketing: The Case of Digital Marketing Strategies on Luxurious Hotels.

Dimitrios BeliasIoannis RossidisAngelos NtalakosNikolaos Trihas
Published in: CENTERIS/ProjMAN/HCist (2022)
Keyphrases
  • marketing strategies
  • customer relationship management
  • real time
  • data mining
  • artificial intelligence
  • website
  • direct marketing
  • consumer behavior
  • case based reasoning
  • life cycle