Non-intrusive Viral Marketing Based on Percolation Centrality.
Anastasia MochalovaAlexandros NanopoulosPublished in: ECIS (2015)
Keyphrases
- viral marketing
- social networks
- influence maximization
- social network analysis
- online social networks
- scale free
- information diffusion
- diffusion models
- social relationships
- network analysis
- social interaction
- network structure
- social networking
- complex networks
- social influence
- small world
- community detection
- information flow
- online communities
- upper bound